My idea started with my memory of Sesame Street's alphabet vignettes. I liked the idea of using a wholesome armature and then add questionable subject matter to it.
Rough animation a looping animation.
Taking a simple script and breathing life into the meanings behind the words with a simple square. This was a fun exercise to give a simple icon a sense of being and purpose.
I have always believe that good animation becomes great with good music and on-point sound design. I would say this is a good example of that.
Lets be honest, this was a doozy of a first attempt at digital cel-animation for me. I would have not finished this short if it wasn't for Miles Worthington's help. Below is a reel of the animations he cranked out for Third Time's A Charm. Be sure to check his site for some of his other work.
…and the short that Mile's animation help make.