There are plenty of projects that you will work on that just need to get done. Then there are the projects that really matter to you on a personal level. This project was one of those for me. It wasn't just the project itself but the whole situation in which it was able to get done was special too.
The project just started out as little experiment that a coworker was working on during his downtime. During that same time I was also playing around with some self-started project(s). It was after a week of circling the going-nowhere-pool that I decide to make my coworker show me what he was working on. Mainly to distract me from looking at my pile of not-going-anywhere project. After I watched the 10-ish seconds he had, I flipped out. This was good, really good and it would only get better after the team started supporting this project.
"Why the fuck!" is he not showing the team this? Well based on past experiences with other studios. Things like this are viewed as "Oh that's nice but lets find you another job that we can bill for" and that would be as far as it goes in regards to support for side-projects. Well being in a small studio where everyone is on the same level, I marched over to the EP and asked him if he had seen what Brady was working on? "No, he hasn't shown me anything", he said to which I replied, "Well you need to see this because it is really good and this should be something that we should produce fully."
Jump forward several weeks and the whole studio seeing the potential of this project, jumped on board in helping out how we could. Our live-action director started working with Brady and getting live action references and discussing camera angles and the like. I made darn sure to not let Brady help me on projects—that would have been great to have his help on—but I wanted him to concentrate solely on Skip Pitts. Breathing time between or during "paying" jobs can be rather sparse so you need to maximize the time when it presents itself.
Needless to say, the studio rallied around this cause and we all did our best to allow Brady as much free time to fully concentrate on this project. It was a very collaborative piece with a strong visual direction developed by Brady.
In my 13 years of doing commercials and motion graphics this is the first studio and the first studio-supported project that I have been involved with where the whole team from the EP to each of the CDs selflessly jumped in to lend a helping hand. It is very encouraging for future developments and opportunities and I can't wait to bust my ass on the next project.